A product designer with 10+ years of experience across brand and product. Embracing a human-centric approach, I prioritise user experience while keeping business goals in focus. I love working in cross-functional teams toward a shared vision, crafting products with top-notch user experiences, and intuitive interfaces. Advocating for a collaborative and iterative design process, I ensure that each participant receives support and knowledge.

I led product design at Videoly, contributing to the growth of B2B2C solutions for 1000+ clients. I also made a significant contribution to shaping the company's visual language, redesigning company’s identity, and website. Notable clients included Samsung, Elkjop, Bauhaus, Philips, Lumene, Stadium, Electrolux, and L’Oréal.

Prior to this role, at Jump and later at Articul, I worked as a UX/UI and graphic designer, developing key visuals for advertising companies, preparing sales material and presentations, designing landing pages, interfaces of insurance calculators and complex e-commerce solutions. Among the clients were: L’Oréal Professional, Kérastase and National Geographic.